Having a background not only in producing, but creative direction, project management, video editing and directing, I have built my skills on being able to improvise and adapt to any situation or ask. If I haven't done it before, I can figure it out, and I'm honest enough to know when I need to ask someone who knows more for guidance. I'm always looking to bring something new to the equation - you could say, growth is my motivation. I aspire to bring creative to the next level with the brand and their message.
The Vitaminwater brand marketing team approached with a need. We need a series on Heimana Reynold for in-market and online activation leading up to the (now postponed) 2020 olympics. Leading as CD for both video and in store photo assets, I EP’d the project on site as we found our perfect location in LA. I then produced the video edit, handpicking my team and overseeing creative and on time delivery.
Partnering with the Sports Marketing team at Coca-Cola, they came to us with an intense ask. We need a campaign to activate Coke’s NFL partnerships on a national level as well as on a regional basis. The answer - over 100+ pieces of customized social content hitting all parts of the US. Partnering with Chef Robert Irvine from Food Network fame, we kicked off an 8 Part Coke + Food cooking show that went out with national release in mind, fully customized for regional markets. We followed that up by engaging local markets with their past and present NFL heroes who gave Chef Irvine a run for his money in the kitchen. The program was a huge hit, growing a huge ~30% avg. revenue across all markets.
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