My philosophy is simple. "Do what is best for the project and for the clients." Follow that simple rule and everything else works out. My daughter's philosophy is "Be Kind" which works well in most cases too.
For this project StudioNow partnered with the external agency Purple Strategies and the Public Affairs Comms team (PR). The idea was similar to Make a Wish. McDonald’s crew members would get to meet an influencer in an industry they hoped to be a part of in the future.
Very simple project. McDonald’s wanted to have Robert (CCO) answer a few questions on a tight budget and they wanted to do it every quarter. It’s a typical ask. I pitched these conversation style vignettes. The goal was to create something that felt very Gibbs and unscripted.